Paid descriptions should reduce uncertainty. Buyers are more likely to unlock content when they understand exactly what the post, collection, video, or PPV includes.
Public teaser copy versus paid copy
• Public teaser copy: Can be shorter, more playful, and more suggestive because it is designed to create interest.
• Paid post copy: Should be specific, concrete, and accurate because it supports a purchase decision.
• PPV copy: Should include enough detail for a buyer to understand what they are unlocking inside the message.
What to include
• Format: Photo set, full video, collection, message bundle, or custom offer.
• Quantity or length: Number of photos, approximate video length, or amount of content.
• Theme or style: Describe what the collection or video is actually about in buyer-friendly language.
• Limits: If something is not included, say so before the buyer pays.
• Delivery: For customs, include timeline and how the buyer will receive the finished content.
Avoid these mistakes
• Do not overpromise: Accuracy builds trust and reduces support issues.
• Do not stay vague on paid posts: Save generic tease language for public posts.
• Do not ignore buyer questions: A helpful answer can be the difference between interest and a sale.