Pricing works best when buyers can understand the value. Start simple, test what sells, and adjust based on quality, demand, effort, and repeat buyer behavior.
Subscription pricing
• Use subscriptions for consistent value: Price based on how often you post and what subscribers receive.
• Set expectations: Your bio should explain what subscribers can expect each week or month.
• Keep premium items separate when needed: High-effort videos, customs, or special sets can still be sold as PPV.
PPV pricing
• Match price to specificity: The clearer and more unique the content is, the easier it is to justify the price.
• Bundle thoughtfully: Collections can sell better when the buyer sees exactly what is included.
• Use descriptions to support price: Explain format, quantity, length, and theme.
Custom pricing
• Charge for time and complexity: Customs take planning, shooting, editing, and communication.
• Confirm details first: Agree on scope, price, deadline, and boundaries before accepting payment.
• Raise prices when demand grows: If you are getting more requests than you can handle, increase minimums or narrow what you offer.